• Industry: Consumer
• Theme : Urbanization
• Fund : Tata Capital Growth Fund II
• Website : www.celloworld.com

Founded in 1982 and headquartered in Mumbai, Cello World Private Limited is among the largest houseware companies in India, with focus on Hydration (steel and plastic bottles), Thermoware (casseroles, tiffin boxes etc), Opalware and Glassware. Over the past 4 decades, the “Cello” brand has built one of the strongest recalls in the houseware segment.
The company has a wide category range of over 800 SKUs, distribution network of over 300 distributors servicing over 33,000 retail outlets through 4 plastic and 1 opalware manufacturing facilities.